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Seventh Year in a Row, Sony Names #1 in Harris
Interactive's Annual Best Brands Survey
For the seventh year in a row, and the ninth time
in the last 11 years, Sony has been named the
number one brand, according to the annual Harris
Poll survey of the best brands conducted by Harris
Interactive¨.
This year's poll reflects the results of an online
survey of 2,351 adults conducted in the United
States between June 7 and 13, 2006. Respondents
were asked to name three brands that they consider
the best, and in the 12 years since this question
has been asked on The Harris Poll¨, Sony has never
been ranked lower than third. Sony led this year's
list followed by Dell, Coca-Cola and Toyota (Numbers
2, 3 and 4, respectively). The results of the
survey were released yesterday.
"Sony's continued top rating in the Harris Poll
is a clear indication of the ongoing respect and
admiration consumers have for the company," said
Andy House, Chief Marketing Officer, Sony Corporation.
"This ranking reflects the combined power of all
of Sony's products, including electronics, entertainment
and games."
Sony Corporation of America, based in New York
City, is the U.S. subsidiary of Sony Corporation,
headquartered in Tokyo. Sony is a leading manufacturer
of audio, video, communications, and information
technology products for the consumer and professional
markets. Its music, motion picture, television,
computer entertainment, and online businesses
make Sony one of the most comprehensive entertainment
companies in the world. Sony's principal U.S.
businesses include Sony Electronics Inc., Sony
Pictures Entertainment, Sony Computer Entertainment
America Inc., and a 50% interest in Sony BMG Music
Entertainment, one of the largest recorded music
companies in the world. Sony recorded consolidated
annual sales of approximately $64 billion for
the fiscal year ended March 31, 2006, and it employs
158,500 people worldwide. Sony's consolidated
sales in the U.S. for the fiscal year ended March
31, 2006 were $16.7 billion. For more information
see www.sony.com.
About the Survey
This Harris Poll¨ was conducted online within
the United States between June 7 and 13, 2006
among 2,351 adults (aged 18 and over). Figures
for age, sex, race/ethnicity, education, region
and household income were weighted where necessary
to bring them into line with their actual proportions
in the population. Propensity score weighting
was also used to adjust for respondents' propensity
to be online.
With a pure probability sample of 2,351 adults
one could say with a ninety-five percent probability
that the overall results have a sampling error
of +/- two percentage points. However that does
not take other sources of error into account.
This online survey is not based on a probability
sample and therefore no theoretical sampling error
can be calculated.
About Harris Interactive
Harris Interactive is the 13th largest and fastest-growing
market research firm in the world. The company
provides research-driven insights and strategic
advice to help its clients make more confident
decisions which lead to measurable and enduring
improvements in performance. Harris Interactive
is widely known for The Harris Poll, one of the
longest running, independent opinion polls and
for pioneering online market research methods.
The company has built what could conceivably be
the world's largest panel of survey respondents,
the Harris Poll Online. Harris Interactive serves
clients worldwide through its United States, Europe
and Asia offices, its wholly-owned subsidiary
Novatris in France and through a global network
of independent market research firms. The service
bureau, HISB, provides its market research industry
clients with mixed-mode data collection, panel
development services as well as syndicated and
tracking research consultation. More information
about Harris Interactive may be obtained at www.harrisinteractive.com.
To become a member of the Harris Poll Online,
visit www.harrispollonline.com.
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